Traffic and links:
The search for high volume traffic to your website. Not all traffic generating venues are created equal. Some of the most advertised mediums in fact produce very little significant website traffic. Know what medium does and does not produce the volume of hits and visitors you need to improve your website's visibility.
This Link Popularity seo Tool by SeoCentro analyzes your domain and the number of links to it as found on 5 search engines:
- Yahoo
- Live
- AllTheWeb
- AltaVista
These are links coming into your website from other websites. When you click on the number listed under each search engine, it takes you to a list of pages where your link is found.
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This tool from WebCentro checks your Google PageRank (PR).
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This is a companion Google PageRank (PR) tool that checks your website on all the Google Data Centers (DC).
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Get on the Map and Conquer the Search Engines - an Xtream Marketing live webinar series in practical seo and marketing.
Practical SEO
Website traffic is often a very misunderstood and misrepresented subject. It is critical to a website's performance in the search engines. The easiest way to approach traffic is to first define what is NOT traffic, and identify those venues which do not provide the volume of traffic you will need for a website to do well in any search engine:
Not traffic (potential traffic):
Email
Leads
Email marketing and contact canvasing are potential traffic only. As the actual conversion rate is very small (maybe 1% contacts actually follow through to visit your website), this activity seldom creates enough traffic to help you in the search engines. You can send out millions of emails to lists and leads. If the end result is only a few hundred actually went to your website - you did not produce volume traffic.
Small volume traffic:
Manual traffic exchange
Ptc
Keyword bidding
Any activity which requires a person physically click on something severely limits the volume of traffic you receive to your website. The common misperception is that when you join a large membership site where clicking is required to produce traffic that you will actually receive volumes of traffic. You don't - least not as a free member. If you get 100 free credits you get 100 hits to your website. if you have to click on 2 websites to get 1 more credit, you most likely can never produce enough clicks to produce the volume you need to make a dent in your search engine ranking.
The solution at the manual click venues is to buy traffic. Consider this: it takes on average hundreds of thousands of hits to move a website up in the engines. Unless you have really deep pockets to sustain that level of traffic, you probably won't get far. I know the people selling you upgrades and credits on click to venues will hate me for saying this, but: you are wasting your money on insignificant amounts of hits to your website.
Autosurf traffic exchanges:
For the sheer volume of traffic you need to boost your ranking in any search engine, you need to run your sites in autosurf traffic exchanges aka auto surf traffic exchange or no click surfing, and other similar venues - particularly high volume producers. Do not be swayed by marketing hype. Auto surf traffic exchanges provide the volume of traffic a person with little or no budget needs to push their sites up in the engines.
It is useful to actually own a traffic exchange or two! This way you get other people surfing and sending hits to your domains. If your budget won't accomodate a traffic exchange, then consider upgrading at some well managed autosurf traffic exchanges that allow for 24/7 surfing. You notice that this is the only area where I recommend you spend some money. If you are a person who has multiple computers, and can set them up to surf 24/7, you won't need to upgrade. Just ensure your computer is surfing for you day in and day out, week in and week out on many traffic exchanges. Again, those traffic exchanges need to be well maintained by the Admin and allow for the 24/7 surf.
Buy website traffic:
If you have a budget, you can buy traffic. Look for providers who can deliver bulk traffic in 30 days or less, and always test the provider before committing to a large volume order. Xtream Global is an example of a provider of bulk website traffic with guaranteed 30 day or less delivery on their bulk traffic packages.
Links:
There are several types of links: one-way (which Google seems to favor), reciprocol (you link to me, I link to you), and links in. Links in is widely used at Alexa. Links are considered a form of traffic.
Temporary vs semi-permanent and permanent links:
FFA venues are the most common form of temporary link systems. While widely bashed and trashed, if you look closely at all the negative press it is usually by someone wanting to sell you something else. Sell is the operative word. They are effective if used religiously and daily. I see no evidence to claims that the search engines penalize websites that list on ffa venues. While millions (or billions) of PEOPLE won't see your website, you can be assured the search engines will when they visit an ffa site for indexing. I often see posts to high traffic ffa boards like Traffic Wave, Adsaturation, Adresponse, Prospective FFA, and Multilinks find there way into mid - end of search engine listings.
Message boards and classified ad boards provide longer term links.
High profile venues like Craigs List used to appear reguarly in the Engines. Posts made to Voy boards often appear in mid to end listings.
The hands down best link situation is a permanent one. Put links to all your venues on your own websites for starters. Then, network with other webmasters for permanent links. Links can be done in a very discrete manner so as not to distract from your website. Basically, the search engines don't care where the link is place per se, just that it is.
Blogs and forums can be other productive mediums as well for links. In this respect, I am talking about permanent links or in articles. I am not talking about spam comments links. There are a lot of blog and forum blasters on the market. For the most part, those are usually spam vehicles.
Marketing pages:
Splash pages, squeeze pages, marketing pages, mini websites - whatever you want to call them - as long as they are hosted on a domain YOU own, you can't go wrong. Optimize them to reflect the businesses you are involved in. Publish on a regular basis. Market them in traffic exchanges - especially the auto surf traffic venues, the link boards, and network with like-minded individuals. Getting a link on a high profile website is fantastic, but don't rule out the lesser known vehicles. Go for quantity first, quality will follow.
xtream online marketing internet advertising specialties practical seo tools and articles for webmasters session four. Live webinar series on seo. Xtreammembers.com all rights reserved 2010.
Main Course elements:
Seo Intro: You CAN conquer the engines
Seo 1: Your keyword niche market
Seo 2: Meta tag optimization
Seo 3: Content optimization
Seo 4: Traffic and links
Seo 5: Put it all together
Seo Tools and resources
Seo articles, tips, and strategies
